The video you submit serves one purpose. To get you accepted into the competition. Content is king, production is less important. Don’t treat this like a commercial, its your interview. Keep it simple, don’t add filler. You need to demonstrate the following.
Keep in mind that no matter how cool the product is, the Lions may not be your target customer. Show us that this is a great business model and you know how to get in front of the right audience. In the past we have had consumer products win, and manufacturing innovations.